DONE book, by Brad Callen

What 7 and 8 Figure Entrepreneurs Are Saying About DONE

Brad Callen knows what it takes to scale and succeed with online businesses, and he’s proven it time and again.”

“Brad Callen knows what it takes to scale and succeed with online businesses, and he’s proven it time and again. With DONE, he hit the ball right out of the park. If you follow his lead when you build your teams, you will too.”

Todd Dickerson,

Cofounder of ClickFunnels

This is hands down the best book I’ve ever read on hiring and team-building. Every entrepreneur should read it.”

“In over 20 years in business, I’ve rarely encountered someone who can take a complex problem, break it down into simple steps, and quickly execute for massive scale and profit. Brad Callen is one of those people. He’s the epitome of the 80/20 rule—quickly identifying the 20% that drives RESULTS, then making an enormous impact in a short amount of time. This is hands down the best book I’ve ever read on hiring and team-building. Every entrepreneur should read it.”

Dr. Charles Livingston,

Cofounder of Lifeboost Coffee

I’ve grown up in the industry with Brad, and I’m continuously in awe of the sheer number of high-quality, successful products he and his remote teams are able to create.

“I’ve grown up in the industry with Brad, and I’m continuously in awe of the sheer number of high-quality, successful products he and his remote teams are able to create. I’m so excited he’s finally willing to share how he’s been able to do it.”

Anik Singal,

Founder of Lurn.com

Brad has humbly and quietly accumulated an absolute mountain of success and experience over the years.

“Brad has humbly and quietly accumulated an absolute mountain of success and experience over the years. DONE is his vault of secrets… finally opened to the world for the first time.”

Brandon Poulin,

Cofounder of LadyBoss Weight Loss and Entrepreneur Strategic Advisor

What can you learn about leadership from a business owner who plays video games whilst making $40M per year? A LOT!

“What can you learn about leadership from a business owner who plays video games whilst making $40M per year? A LOT! No matter where you are in your team-building journey, DONE is the code to unlock unbelievable results.”

James Schramko,

Founder of JamesSchramko.com Membership, Best-Selling Author of Work Less, Make More

I never really knew how to do that and never got the results I wanted. THIS BOOK FIXED THAT…FAST.”

“I’m a recluse. A hermit. The type of guy who will spend countless hours doing the same task 100 times…rather than take a few minutes to document how to do it and then find someone else to take over. Because I never really knew how to do that and never got the results I wanted. THIS BOOK FIXED THAT…FAST.”

Frank Kern,

Cofounder of ROAS.org

If your business is growing chaos, then this is the book for you!”

“When Brad Callen speaks, I stop. I listen. I take notes. Brad is a master at systems and best practices for hiring and managing an effective, winning team. If your business is growing chaos, then this is the book for you!”

Mike Filsaime,

CEO and Cofounder of Groove.com

This will shave years off your learning curve.

“The sales pitch for the ‘new economy’ sounds great. ‘Work anywhere! No offices! No employees! Start up on a shoestring!’ The problem is, after you said yes to the pitch, you got the product without a do-it-like-this manual. Brad Callen wrote that manual. This will shave years off your learning curve.”

Mark Joyner,

Best-Selling Author and Founder of Simpleology.com

Brad thoroughly impressed me with his ability to build, manage, and meaningfully grow an incredible software business while running a completely virtual international team.”

“I’ve had the privilege of working alongside hundreds of remarkable entrepreneurs in the software space. Brad thoroughly impressed me with his ability to build, manage, and meaningfully grow an incredible software business while running a completely virtual international team.”

Zane Tarence,

Managing Director of Founders Advisors

Brad’s instructions are easy to follow, and his expertise is gold. Miss this book at your own peril.”

“I’ve been a fan of Brad and his systems for success since the earliest days of my business. I was delighted to see him write DONE, which is undoubtedly the definitive guide for entrepreneurs looking to recruit and manage productive remote teams. Brad’s instructions are easy to follow, and his expertise is gold. Miss this book at your own peril.”

Joy Anderson,

Founder of Preschool System

Brad Callen knows what it takes to scale and succeed with online businesses, and he’s proven it time and again.”

Todd Dickerson,

Cofounder of ClickFunnels

I never really knew how to do that and never got the results I wanted. THIS BOOK FIXED THAT…FAST.”

Frank Kern,

Cofounder of ROAS.org

This is hands down the best book I’ve ever read on hiring and team-building. Every entrepreneur should read it.”

Dr. Charles Livingston,

Cofounder of Lifeboost Coffee

If your business is growing chaos, then this is the book for you!”

Mike Filsaime,

CEO and Cofounder of Groove.com

I’ve grown up in the industry with Brad, and I’m continuously in awe of the sheer number of high-quality, successful products he and his remote teams are able to create.

Anik Singal,

Founder of Lurn.com

The sales pitch for the ‘new economy’ sounds great. ‘Work anywhere! No offices! No employees! Start up on a shoestring!’

Mark Joyner,

Best-Selling Author and Founder of Simpleology.com

Brad has humbly and quietly accumulated an absolute mountain of success and experience over the years.

“Brad has humbly and quietly accumulated an absolute mountain of success and experience over the years. DONE is his vault of secrets… finally opened to the world for the first time.”

Brandon Poulin,

Cofounder of LadyBoss Weight Loss and Entrepreneur Strategic Advisor

Brad thoroughly impressed me with his ability to build, manage, and meaningfully grow an incredible software business while running a completely virtual international team.”

Zane Tarence,

Managing Director of Founders Advisors

What can you learn about leadership from a business owner who plays video games whilst making $40M per year? A LOT!

James Schramko,

Founder of JamesSchramko.com Membership, Best-Selling Author of Work Less, Make More

Brad’s instructions are easy to follow, and his expertise is gold. Miss this book at your own peril.”

Joy Anderson,

Founder of Preschool System

What Is Brad Callen's Book All About?

The “Experts” Have It All Wrong

It’s complicated to manage a team … or so you’ve read if you’ve picked up any business book EVER.

And if it’s a remote team?

Well, that’s even more complicated …

Again, or so they say.

After all, the common wisdom is that to successfully manage a team (and especially a remote one) …

False

You need to be some kind of SUPERHERO, by assuming ALL these roles …

Visionary

Cheerleader

Administrator

Counselor

Teacher

Director

Manager

Coach

Leader

As a lifelong introvert, I wasn’t thrilled at the thought of doing that …

Fortunately, I have enough experience under my belt now to know that the experts got it all wrong.

In a minute, I’ll explain why that is but first, let’s look at some of the other things they may have misled you about …

Heard Any of These Myths Before?

Myth #1

Leadership requires constant oversight and tough conversations.

Myth #2

Building a team is complicated, expensive, and difficult.

Myth #3

Entrepreneurs need to motivate, hand-hold, and “get personal,” so people will follow them.

Myth #4

Great leaders create one-of-a-kind quirky corporate cultures that make work fun and exciting, so they inspire people to incredible innovation and dedication.

Myth #5

Entrepreneurs need to fully understand all the various tasks team members perform, so they can tell people exactly what to do.

Myth #6

Leaders must be charismatic, motivational smooth-talkers who can captivate a room.

Myth #7

Workers have to be enticed with elaborate incentives, if leaders want them to remain loyal.

Myth #8

Entrepreneurs need to show up all day, every day and be out in front, so they can set an example.

While all these pearls of wisdom may sound good in theory (and do have a bit of merit) …

I Haven’t Done Any of Those Things … And My Businesses Have Been Wildly Successful

Hi, I’m Brad Callen, and I’ve launched, built, and sold dozens of profitable online businesses and products …

Over the past 20 years, I’ve sold everything from software and supplements — to anti-aging creams, fitness books, and online courses.

Although not every idea I had turned to gold, most of them fortunately did.

Between 2016 – 2020, my company Bryxen released Doodly whiteboard animation software, before releasing 4 other successful applications:

Doodly, whiteboard animation software

Automatic Script, copywriting software

Toonly, animated explainer video software

Voomly, video and online course hosting software

Talkia, text-to-speech software

With each release, we demonstrated incredible speed-to-market, signed up hundreds of thousands of new users, and achieved high levels of customer satisfaction.

And the numbers? Well, they weren’t bad either ;)

In a single year, these software products collectively generated sales of

over $40 million dollars …

In 2021, I sold them to another company for an amount I literally never imagined I’d see in my bank account. That said, software products aren’t the only things I’ve launched with great success.

For example, in my supplement business, we sold more than 200 bottles per day every day for three years, and on great days, we sold between 500 and 600 bottles!

And back in the day when I taught search engine optimization (SEO), thousands of people tuned in to my lessons on how to get top rankings in Google.

In fact, of the 50-some products I’ve launched online, only two didn’t make it to six-figure sales … and average sales across them all are well into the seven-figure range.

However, what’s most significant about the accomplishments I’ve shared isn’t the sales and profits.

It’s that …

I Obtained All My Business Success … With A Completely Remote Team!

Over the years, my company Bryxen has employed thousands of people from dozens of different time zones … who all work 100% remotely.

In fact, I’ve never even been in the same room as my team … not even a Zoom room!

Even better, my remote team doesn’t rely on any of the typical stuff that experts say is so important … meaning Bryxen has:

NO traditional office

NO video conferences

NO zany office culture

NO phone calls

Sounds kinda crazy, huh?

I get it … but by now, we’ve proven again and again that our remote team management system works, and it works phenomenally well …

As a result, we can develop, create, and sell high-quality, profitable products -- in way less time than our traditional competitors do.

But that’s just for starters, because this system hasn’t just fueled my business success … it’s also transformed my personal life.

For example, when I first started out as an entrepreneur, I used to work my butt off, clocking in hours way late into the evening after working my day job -- and even while I was on vacation with my wife.

However, ever since I developed my proven process for building and managing a remote team …

My Remote Team Management Approach Has Given Me More Freedom … Than I Ever Dreamed Possible!

Truth is, I have more free time than virtually any other entrepreneur I know … and that was the case even before I sold our software products.

As a result, I get to take my kids to school, workout every day, play lots of video games, and spend plenty of time with my friends and family.

Plus, I can:

Vacation wherever and whenever I feel like it

Rest easy, knowing I can afford college tuition for my three kids

Donate large sums of money to nonprofits I care about

Enjoy a comfortable nest egg in retirement

Live in the kind of house I want

& Drive the car I always had my eye on (Tesla Model S).

In short, this system I’ve developed for building and managing remote teams has allowed me to live a really happy, comfortable life.

Still …

I Never Wanted to Be the Kind of Entrepreneur Who Rides Off into the Sunset

Even after I sold our software products, I knew I wanted to continue working…

I love what I do way too much to quit!

That’s why rather than just bask in the Caribbean sunshine on a white-sand beach somewhere, I wanted to tackle my next big goal … and write a book.

But not just any book.

Specifically, I wanted to write a book that helps other entrepreneurs build and manage their own remote dream teams …

A book that can help you enjoy the lifestyle you desire … without devoting seemingly endless hours at work.

And right now, I’m happy to report that although that book took almost 20 years to live out, a full year to write and endured countless edits, I’m finally done writing DONE!

DONE teaches you how to build and manage your own high-performing, revenue-generating remote team … that runs on auto-pilot.

This is key to big wins in the online business game.

Build and manage your remote team correctly, and you’ll have more time, freedom, peace-of-mind, and hopefully money …

Get it wrong and running your company can eat up all the hours in a day, create enormous stress, and suck the joy out of being your own boss!

Fortunately, it’s far easier than you might think to create a remote team of all-stars that’ll tackle all the “heavy lifting” for you … even if you may not consider yourself a people person.

Like I mentioned, I’m a huge introvert … which is why the idea of leading groups of people through daily meetings and brainstorming sessions and team-building activities has zero appeal to me.

However, there’s none of that in DONE, because it simply ISN’T necessary for your success.

Instead, DONE gives you a simple, proven approach for building and managing an amazing team of remote rock stars – who require minimal management.

But that’s not all.

DONE is also packed with real-world pro tips from successful entrepreneurs who started small and built big … so you can learn from the best practices they’ve developed--and avoid their biggest mistakes.

So, now that you know what DONE is, let me tell you what it isn’t ….

DONE Is NOT Your Typical Dry, Academic Leadership Book

Unlike some other business books, DONE isn’t loaded with lots of dull mumbo-jumbo, annoying jargon, and high-minded (impractical) advice.

Instead, DONE provides:

Straightforward guidance

Real-world examples

Lessons learned

Illustrative diagrams

Helpful screenshots

Actionable insights

& Tons of inspiring tips from leaders who’ve “been there”

In short, DONE contains everything I wish I knew when I was first starting out …

The good news is that although it took me years to learn some of that stuff …

DONE can help you immediately bypass some of the harder lessons I experienced … while helping you scale your business, earn more money, and enjoy a greater sense of freedom.

But before DONE can do that, I’ll need to know where to ship your copy of the book.

Yes! Order Now at

Who Is DONE For?

DONE is for entrepreneurs who want to gain a competitive advantage with a remote team … whether they’re hiring their first team member or their thousandth.

More specifically, if you can relate to any of the following, DONE is for you …

You want to save money, time, and frustration managing a remote team … while avoiding all the typical hassles that are so commonly experienced by team leaders.

You’d like to put together a team of top-notch talent that helps you sail right past the competition.

You’re skilled at some things (not so much at others), and you’re looking for the perfect people to fill in the gaps.

You’ve made some early hires, but it’s not going the way you hoped it would.

You’ve built a moderately successful team and want to take it to the next level.

You have big office overhead and a daily “show-up” requirement that feels like a ball and chain.

You’re doing everything yourself in your business and feel burnt out or overwhelmed.

If any of these sound familiar, I want to help you get to the next level with a remote team “machine” that functions on autopilot … so you can grow your business even bigger and boost your earnings, while enjoying way more freedom.

Yes! Order Now at

What You’ll Learn In DONE

PART I – DO MORE WITH CORE 4

With the CORE 4, you’ll learn my best strategies for identifying remote “rock stars,” building million-dollar companies, and minimizing management activities. By the time you reach the end of this section, you’ll have begun to unlock the keys to your entrepreneurial freedom!

PART II – OUTSOURCE FOR RESULTS

Learn how to assess your hiring needs, find those highly coveted remote rock stars, and get A-players to want to work with you. Plus, discover the best way to structure your team, based on what you’re selling … so you save money, increase efficiency, and make smart hires.

PART III – NAIL THE FIRST ASSIGNMENT

Hiring remote workers can be a big gamble — IF you don’t know how to get the best work out of them. In this section, I’ll reveal how you can do that, what to do to prevent mediocre work, and how to help remote team members succeed … so rather than merely meeting your expectations, your team surpasses them.

PART IV – ENGINEER PRODUCTIVITY

Build a remote team that gets way more done, in less time by discovering the best way to communicate, track work progress, set due dates, and manage complex workflows. By the time you finish this section, you’ll know how to keep work organized … while moving along at a swift, productive pace.

PART V – GET IT DONE LIKE THE PROS

Great leaders establish psychological safety, avoid creating a culture of overwhelm, and give feedback and recognition that really moves the needle. In this section, you’ll learn how to do the same … so you foster team trust, promote creativity, and inspire innovation!

PART VI – TEAMLY

Discover how we use Teamly remote team management software (our latest Bryxen product), to manage workflows, monitor progress, and communicate. In this section, I’ll provide you with screenshots that show you how my team does things … so you can easily replicate our best practices with your own team, using the PM tools of your choice.

Inside My NEW Book

Here’s just some of what you’ll learn about building and managing a remote team “machine”!

How to reclaim your freedom from team management activities … so you can spend as little as an hour a day leading (even a large!) remote team.

What virtually every business guru will advise you to do when making your first hire … and why following their advice could be a waste of money.

The revenue-generating strategies I always rely on when developing new products … so you know exactly where to invest your time, energy, and effort for maximum financial gain.

A supposedly “helpful” thing that I’ve seen way too many leaders do … that not only squelches creativity but also creates even more work for them!

Which activity CEOs who’ve scaled to amazing success consistently say they wish they started sooner … and how you can avoid making the same financial mistake.

How to find and recruit hard-working dynamos … so you spend less time managing workers, and more time scaling your business, increasing market share, and escalating earnings.

A time-consuming tactic that way too many entrepreneurs use to promote their company … even though its risks far outweigh any rewards.

A super important activity that you absolutely must build into your schedule … if you want your business to dramatically grow and scale.

My 4 best strategies to create a business that can thrive without you … whether you simply want to enjoy a vacation OR sell your company for a high valuation.

How to avoid the critical hiring mistake CEOs make that can literally cost them their business … and what I recommend doing instead to minimize hiring headaches, prevent financial loss, and protect your investment.

A simple (technical) way to remind team members of upcoming deadlines and missed ones … so you can use the benefits of technology to minimize difficult conversations.

Which job description “red flags” scare away the best and brightest talent … so your job postings attract a large pool of A-players who possess the expertise you need.

The huge mistake I made early on in my career that made my programmer break his computer mouse in frustration … and what you should do instead, even though you may find it challenging.

One of the biggest enemies of productivity for every business owner … and expert advice on how you can eliminate this detrimental habit.

How to develop remote teams and make workers want to work with you for years and years to come … without resorting to online happy hours, virtual icebreakers, holiday parties, and other similar activities (unless you like doing these things!).

The #1 surprising skill that can make or break your business early on … learn how to do this and your company’s success is (almost) guaranteed.

And much, much more!

Yes! Order Now at

Claim Your Book Now Limited Copies Available -

I’ve only ordered 2,000 copies of DONE to give away … and I’m expecting those copies to go really fast.

Although I might order more books at some point, my printer’s lead time is way too long for my liking. 60 business days!

So, if I do decide to place another order, there will be a LONG wait to get more in stock. 2 full months. Whew…

The good news is that right now, your copy of DONE is still available.

But time is obviously of the essence …

So, if you’re even remotely interested in learning how to experience way more freedom with a remote team that runs on autopilot …

Get your copy of DONE now,

while I still have a few books left.

Thanks for your time today … I can’t wait to help you discover that with DONE, you can have it all as an online entrepreneur, faster than you may have thought possible.

The keys to that holy trifecta -- more time, money, and freedom -- will arrive in your mailbox soon!

Sincerely,

Brad Callen

Yes! Order Now at

Join The Growing List Of Quiet “DOERS” Who Are Building Their Own Massive, Low Stress Businesses Today!

Let Me Know Where To Ship Your Book And Join The Group Of Happy Doers Today.

Yes! Order Now at

New Book Reveals My Step-By-Step Blueprint For Recruiting, Hiring, And Managing a 100% Remote Team of Talented People

That Built & Grew a $40 Million Dollar (Per Year) Online Business From Scratch!

What 7 and 8 Figure Entrepreneurs Are Saying About DONE

Brad Callen knows what it takes to scale and succeed with online businesses, and he’s proven it time and again.”

This is hands down the best book I’ve ever read on hiring and team-building. Every entrepreneur should read it.”

I’ve grown up in the industry with Brad, and I’m continuously in awe of the sheer number of high-quality, successful products he and his remote teams are able to create.

Brad has humbly and quietly accumulated an absolute mountain of success and experience over the years.

What can you learn about leadership from a business owner who plays video games whilst making $40M per year? A LOT!

I never really knew how to do that and never got the results I wanted. THIS BOOK FIXED THAT…FAST.”

If your business is growing chaos, then this is the book for you!”

This will shave years off your learning curve.

Brad thoroughly impressed me with his ability to build, manage, and meaningfully grow an incredible software business while running a completely virtual international team.”

Brad’s instructions are easy to follow, and his expertise is gold. Miss this book at your own peril.”

Brad Callen knows what it takes to scale and succeed with online businesses, and he’s proven it time and again.”

I never really knew how to do that and never got the results I wanted. THIS BOOK FIXED THAT…FAST.”

This is hands down the best book I’ve ever read on hiring and team-building. Every entrepreneur should read it.”

If your business is growing chaos, then this is the book for you!”

I’ve grown up in the industry with Brad, and I’m continuously in awe of the sheer number of high-quality, successful products he and his remote teams are able to create.

The sales pitch for the ‘new economy’ sounds great. ‘Work anywhere! No offices! No employees! Start up on a shoestring!’

Brad has humbly and quietly accumulated an absolute mountain of success and experience over the years.

Brad thoroughly impressed me with his ability to build, manage, and meaningfully grow an incredible software business while running a completely virtual international team.”

What can you learn about leadership from a business owner who plays video games whilst making $40M per year? A LOT!

Brad’s instructions are easy to follow, and his expertise is gold. Miss this book at your own peril.”

What Is Brad Callen's Book All About?

The “Experts” Have It All Wrong

You need to be some kind of SUPERHERO, by assuming ALL these roles …

Heard Any of These Myths Before?

I Haven’t Done Any of Those Things … And My Businesses Have Been Wildly Successful

In a single year, these software products collectively generated sales of

over $40 million dollars …

I Obtained All My Business Success … With A Completely Remote Team!

My Remote Team Management Approach Has Given Me More Freedom … Than I Ever Dreamed Possible!

I Never Wanted to Be the Kind of Entrepreneur Who Rides Off into the Sunset

DONE Is NOT Your Typical Dry, Academic Leadership Book

Who Is DONE For?

What You’ll Learn In DONE

PART I – DO MORE WITH CORE 4

PART II – OUTSOURCE FOR RESULTS

PART III – NAIL THE FIRST ASSIGNMENT

PART IV – ENGINEER PRODUCTIVITY

PART V – GET IT DONE LIKE THE PROS

PART VI – TEAMLY

Inside My NEW Book

Here’s just some of what you’ll learn about building and managing a remote team “machine”!

Claim Your Book Now Limited Copies Available -

Get your copy of DONE now,

while I still have a few books left.

Join The Growing List Of Quiet “DOERS” Who Are Building Their Own Massive, Low Stress Businesses Today!

Let Me Know Where To Ship Your Book And Join The Group Of Happy Doers Today.